Bespoke Box Design 2025
Veggiecraft Handpicked Vegan Ingredients
VeggieCraft, a vegan ‘burger’ patty that emphasizes fresh ingredients. I illustrated a vibrant landscape of rolling hills and sun rays to showcase the delectable ingredients of the burgers. The tagline, Cultivate your Wellness, is an homage to original ideas I had to make a brand called pollenvibe, which follows the journey of the mascot bee to discover plant-based options. The graphics include fresh ingredients that correlate to the contents of the patty.
Overview
Softwares Used
Adobe Illustrator, Indesign, Photoshop
BRIEF ─ 01
The assignment called for us to make a mockup packaging product for HEB that would directly stand out from top market competitors. We had to follow high and mid-tier categories, first by going out and researching the existing shelf sets.
CHALLENGE ─ 02
The obstacle to selling vegan meat is attracting new audiences while making the sometimes unappetizing product look good. I designed the logomark of a bee to show the organic message through its mascot.
SOLUTION ─ 03
The background and foreground create an intense mix of vibrancy that indicates the bold, fresh, and organic flavors.
Process
