The client approached me to rebrand their secondary children’s line, which includes blankets, apparel, and robes.  Additionally, she wanted to create new hangtags for her line of apparel products.

The challenge was to develop a secondary line that felt distinct from the original branding while still aligning with its values. The new identity needed to incorporate sustainability not only in the logo design, but also in the packaging materials.

Using mother-focused consumer insights, I developed an elegant, elevated logo that reflects the quality of their products and stands out among competing retail goods at the Long Beach Airport.